Portfolio
MARKETING DIRECTOR AND STRATEGIST
In charge of the digital strategy for Timeworld Event . Our goal is to increase the awareness of the scientist congress all over the world and to to make science more widely available to the public at large
How : A social media strategy that focuses on a very active community of amateur scientists of 100K members (youtube, twitter, FB). A marketing strategy that relies on the conference partners to multiply the impact of the messages near the events. Coordination and organisation. Live cover on social media of a 3 days event.
Results : Increase of awareness and sales of tickets. The onliny community has thousands of active members. Social engagement above 10%.
B2B MARKETING STRATEGIST
In charge of the digital strategy of a b2b company. Our goal is to developp the new brand and to target the rights leads. When b2b requests a fine knowledge of the industru we choose to develop the brand awereness also on mainstream channels to maximize the visibility.
How : Content creation and social media strategy (organic and paid) to increase a b2b business. Linkedin Coaching and ghostwriting to expend the professional branding of the CEO. Custom Linkedin coaching & training according to different people in the team.
Results : Increase the brand awareness and generate leads through linkedin but also social ads. LinkedIn profile gets 25,000 views/month.
B2C MARKETING STRATEGY FOR A NEW APP
Definition of a marketing strategy for an second-hand clothes shopping app to a large public target.
Launch strategy : Definition of the audience of the app and Ads messages.
Creating content & ads strategy for the launch of the app,
Social media contest and giveaway for the launch
Instagram creative strategy and influencers
The execution of the strategy has increased the awareness of the young start-up
“The journey of a thousand miles begins with a single step.”
Lao Tzeu